What have Forecourt Components and the 1966 World Cup got in common?

March 3, 2011 4:49 pm


The answer is our leading forecourt equipment supplier, Berrys, founded by David Berry in celebration of the England team win.  Motivated by the general euphoria of the country, Dave ventured into the brave world of the self employed and rented an old beer and spirits ‘Outdoor’ in Hockley with his first order value of £23.4.2d.  In the early days the company supplied the heating and plumbing trade with tube, valves, fittings, flanges and ancillary equipment with a promise that its service level would be quicker and more efficient than its competitors.  By 1968, Berrys had moved to a 3000 square foot building on the Middlemore Estate, Handsworth and then further doubled this capacity.  By the mid 1970s the company, by Dave’s account “got involved” with the petroleum industry; a move that solidified the Berrys empire that we know today. From ’66 to today Berrys has grown from 1 unit to 11, 3 staff to 25 and a board of Directors with over 100 years of working for Berrys between them.  And yet, as time has moved on, the promise of giving the industry a quick and efficient service has remained one of Berrys’ key objectives. ATLAS components 34 years later and now under the management of son, Martin Berry, Berrys in particular knows a thing or two about forecourt components.  Martin comments, “Things changed quite drastically for us and therefore the industry in 2000 with the birth of ATLAS.  ATLAS is an Advanced Tank Lid Assembly System and its job is to provide an interface solution between tank and pipework.  The system is designed and manufactured by us and is the result of over 30 years of learning, problem solving and the will to offer pro-active solutions for our customers and prospective customers.” Simple and fast to assemble, the ATLAS is adaptable to all forecourt layouts, is suitable for offset or direct fill, suction or pressure applications, offers maximum protection from water ingress or fuel leakage, and has been the industry standard now for the last decade. Major UK supermarket groups and oil companies are all specifiers. Martin continues, “We’ve learnt at every step of the way and the collective request from specifiers and fitters is they want products that will help save time during site construction.  With this in mind the ATLAS system was designed with modular parts which notably cuts installation and maintenance time to a minimum and improves safety for operatives on sites.” New product development “Following the acceptance of ATLAS within the industry we continued with our planned new product development and launched the ATLAS FILLmaster, ATLAS VENTmaster, ATLAS Easy Riser and ATLAS MONO which offers even more solutions to developers.”  The ATLAS MONO includes an electrical/gauge entry unit which completely eliminates the ingress of water and a larger chamber that can accommodate a 2 pump (submersible) tank lid layout whilst still providing exceptional working space.  It makes access easier and safer.  The ATLAS MONO is available for factory fitting as original equipment and as a retro fit (MONO Retro) where the system is welded or bolted to an in-situ tank. Together the whole ATLAS range brings solutions for pressure or suction systems and offers benefits such as adaptability to all forecourt layouts, precision engineering for durability and performance and flexibility with multiple-outlet options. Martin continues, “We didn’t set about this programme of new product development on a whim.  All of our products offer forecourt solutions to problems and niggles that we have been told about over the years.  With our manufacturing capabilities, we are in the unique position of being able to respond to market information.  We can even provide systems for unusually shaped spaces.  By 2000 we really felt we had hit the nail on the head and the industry was quick to confirm this, but we didn’t rest on our laurels.  We continued to ask questions and so the range continued to grow.  There are now close to 1000 ATLAS installations across the UK.” Global links The developing ATLAS range proves that innovation is a great Berrys’ strength and forecourt fitting and maintenance has certainly benefitted from their continued investment.  As everything is prefabricated and installation is simple, international oil companies including Shell and BP have confidently taken on the systems helping Berrys build global links.  Martin Berry is also quick to mention their relationships with other suppliers within the business, “Contact with people and businesses within the industry is important to us and I’m pleased to say that we’re supported by world class products such as Durapipe, Fibrelite, Klargester and OPW.” Moving on It sounds such a cliché when a company claims that its intention is to offer a good service and be a one stop shop for pipework systems, pump spares and ancillary items of forecourt equipment; but when a company like Berrys gets it right, its something to be admired and they help push us all on into this next decade.  When asked how Martin expects the components sector to move forward, he comments, “As well as continuous development of actual component design the industry needs to give consideration to many other factors to meet the joint requirements of quality and cost.”  When asked what 2011 has in store for Berrys in particular, he smiles and says, “Watch this space.”  There is a hint that new components are currently under development and there is no doubt that whatever they are Berrys, again, is going to take the component sector into a new phase.
ATLAS - Advanced Tank Lid Assembly System

ATLAS - Advanced Tank Lid Assembly System

ATLAS MONO

ATLAS MONO

MONO Corbel and Cover, MONO Base

MONO Corbel and Cover, MONO Base

MONO – Safer Working Environment

MONO – Safer Working Environment

MONO – Factory Fitted

MONO – Factory Fitted

MONO – Factory Fitted

MONO Retro – The flexibility to fit existing installations

MONO Retro – The flexibility to fit existing installations

ATLAS Easy Riser

ATLAS Easy Riser