Cookie policy

Last Updated: July 2026

1. Introduction

This Cookie Policy explains how Berrys Technologies Ltd ("Berrys", "we", "our", or "us") uses cookies and similar technologies when you visit our website at www.berrys.com ("the Website"). 

Cookies help us provide a secure and efficient website, improve your browsing experience, understand how visitors use our Website and, where you have given your consent, deliver personalised advertising and marketing. 

This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use and protect your personal information.

2. What are Cookies? 

Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website.

Cookies allow websites to recognise your device, remember your preferences and improve your experience. Some cookies are essential for the operation of a website, while others help website owners analyse usage or deliver personalised advertising. 

In addition to cookies, we may also use similar technologies such as pixels, tags, scripts and local storage.

3. Why We Use Cookies

We use cookies to: 

• Ensure our Website functions correctly.
• Keep your account secure.
• Enable shopping basket and checkout functionality.
• Remember your preferences.
• Improve website performance.
• Understand how visitors use our Website.
• Measure the effectiveness of our marketing.
• Provide personalised advertising.
• Improve your shopping experience.
• Help us recommend products and services that may be relevant to you.

4. Types of Cookies We Use

Essential Cookies 

Essential cookies are required for the operation of our Website.

These cookies enable core functionality including:

• User authentication
• Shopping basket functionality
• Checkout Payment processing
• Fraud prevention
• Website security
• Load balancing
• Session management
• Cookie preference storage

These cookies cannot be disabled because the Website would not function correctly without them. 

Legal Basis: Legitimate Interests / Contract

Functional Cookies

Functional cookies allow the Website to remember choices you make and provide enhanced functionality.

These may include remembering:

• Language preferences
• Region
• Previously viewed products
• Accessibility preferences
• Account preferences

Disabling these cookies may reduce the functionality available on the Website.

Legal Basis: Consent

Performance & Analytics Cookies

Analytics cookies help us understand how visitors use our Website.

They collect information including:

• Pages viewed
• Products viewed
• Time spent on pages
• Navigation paths
• Website performance
• Device type
• Browser type
• Traffic source
• Approximate geographic location

This information helps us improve our Website and customer experience.

Where possible, analytics information is aggregated or pseudonymised.

Legal Basis: Consent

Advertising & Retargeting Cookies

With your consent, advertising cookies allow us and our trusted advertising partners to provide advertising that is more relevant to your interests.

These cookies help us understand:

• Which products you have viewed.
• Which pages you visit.
• Whether you have completed a purchase.
• Which advertising campaigns resulted in a sale or enquiry.

Where you voluntarily provide your contact information through our Website (for example by creating an account, requesting a quotation, subscribing to marketing communications or completing a purchase), and where you have given the appropriate consent, we may securely use this information alongside your website activity to:

• personalise advertising;
• create customer audiences;
• create similar audiences;
• measure advertising effectiveness;
• improve campaign performance;
• reduce irrelevant advertising.

Personal information used for these purposes is securely processed using privacy-enhancing technologies such as hashed identifiers where supported by the advertising platform.

We do not sell your personal information.

Legal Basis: Consent

5. Cookies Used on Our Website

The exact cookies placed on your device may vary depending on your interaction with the Website.

The categories below describe the cookies we currently use.

This list may be updated from time to time as our services evolve.

6. Third-Party Technologies

We work with trusted third-party providers to help us operate and improve our Website.

These providers may place cookies on your device where you have provided consent.

Depending on the services enabled on the Website, these providers may include:

• Google Analytics 4
• Google Tag Manager
• Google Consent Mode v2
• Google Ads
• Google Enhanced Conversions
• Google Customer Match
• Meta Pixel
• Meta Conversions API
• Meta Advanced Matching
• Microsoft Advertising
• Microsoft Clarity
• LinkedIn Insight Tag
• YouTube
• Vimeo
• Stripe
• PayPal
• Trustpilot

Each provider operates under its own privacy policy.

7. Google Consent Mode v2

Our Website uses Google Consent Mode v2.

Consent Mode allows Google's services to respect your cookie preferences.

If you decline analytics or advertising cookies:

• non-essential cookies will not be stored on your device;
• Google receives consent signals instead of advertising identifiers where appropriate;
• measurement is limited and performed in a privacy-preserving manner.

Your consent choices determine how Google Analytics and Google Ads operate on our Website.

8. Advertising, Enhanced Conversions & Customer Matching

Where you have consented to advertising cookies, we may use technologies that allow us to better understand how our advertising performs.

This may include securely sharing limited information with advertising providers, including:

• your email address;
• telephone number;
• name;
• postcode;
• and purchase information.

Where supported, this information is converted into encrypted (hashed) identifiers before being transmitted.

This enables us to:

• measure conversions;
• improve advertising performance;
• personalise advertising;
• suppress existing customers from acquisition campaigns;
• create customer audiences;
• create lookalike or similar audiences.

We only share the minimum information necessary for these purposes.

We never sell your personal information.

9. Lawful Basis

We rely on different lawful bases depending on the cookie category.

You may withdraw your consent at any time.

10. Managing Your Cookie Preferences

When you first visit our Website, you will be presented with a cookie banner allowing you to:

• Accept all cookies.
• Reject non-essential cookies.
• Manage your cookie preferences.

You can change or withdraw your consent at any time by selecting Cookie Preferences at the bottom of our Website.

11. Browser Controls

Most web browsers also allow you to:

• view stored cookies;
• delete cookies;
• block cookies;
• block third-party cookies;
• clear cookies when you close your browser.

Please note that disabling certain cookies may affect the functionality of the Website.

Information about managing cookies can usually be found within your browser's Help section.

12. Cookie Retention

Cookies remain on your device for different periods depending on their purpose.

Typical retention periods include:

Retention periods may change as third-party providers update their services.

13. International Data Transfers

Some of our service providers process personal information outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK data protection legislation, including:

• UK International Data Transfer Agreement (IDTA);
• UK Addendum to the EU Standard Contractual Clauses;
• or adequacy regulations recognised by the UK Government.

14. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• changes in legislation;
• changes to our Website;
• new technologies;
• changes to our service providers.

Any updates will be published on this page together with the revised "Last Updated" date.

15. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact: Berrys Technologies Ltd Website: https://www.berrys.com

Email: enquiries@berrys.com

Telephone: (+44) 01215 584 411